Social media isn’t always intuitive. Some lessons come after a great deal of trial and error. Thankfully, plenty of users have fallen flat on their face already – learn about their blunders, lest you be doomed to repeat them.
1.) Over- and Under-Tweeting
No one wants their timeline flooded with repetitive messages. If you suffer from acute logorrhea, you can end up getting unfollowed. That being said, if you’re only tweeting once a month you might as well be not tweeting at all.
2.) Ignoring Your Followers
Cornball as it may sound, it’s called social media for a reason. Obviously you’re not using your social media marketing to make any BFFs, but your followers will want to engage with you. Don’t forget about them.
3.) Not Promoting Your Twitter
If you aren’t linking to your Twitter account elsewhere, how do you expect people to find it? Not everyone who will potentially follow you will actively search you out on Twitter. There are plenty of ways to unobtrusively promote your Twitter handle.
4. ) Indiscriminately Hashtagging
Hashtags, when used properly, are an essential marketing tool. However, you need to use hashtags people are actually searching for. Too many hashtags can #make #tweets #illegible. And if you want to capitalize on trending hashtags, be sure to research what is actually being posted. Too many oblivious brands have made insensitive posts by co-opting hashtags about serious current events.
5. ) Personal Posts on Work Accounts
This is a real nightmare – probably the social media equivalent of showing up to your final exam in only your underwear. Except it actually happens in the real world, and often. If you absolutely must post about how much you hate your job – which is an awful idea to begin with – for your sake, check to see that you’re not on your work account.