Everyone seems to have a blog, from your neighbor giving advice on planting turnips to the newest flavor of breakfast toaster pastries, and as an independent filmmaker marketing your film through blogging is an easy way to reach a worldwide audience. Here are a few reasons an independent film should have a blog:
If you want to generate interest and excitement, a blog is highly effective and easy way to do it. Whether announcing theater dates or posting web exclusive offers, using a blog to market your independent film is vital to reaching a wide audience.
• Talk Back
There is no better way to hear what your fans have to say than through a blog. By building a platform to listen to your viewers, you have a direct line into the most important voice in the industry: the fans.
Reward your loyal fan base by offering them something exclusive on your blog. It could be a free download of a song from your soundtrack or an interview with the cast or crew. Engage viewers in a creative way and you will generate excitement and anticipation over your independent film.
So you have a Twitter, YouTube, Indiegogo, Tumblr and a million other social networking or crowdsourcing sites…how does a fan keep track of all of them? Having a blog is a great way for a viewer to be able to find all your links in one place. Additionally, a blog is a way to create awareness of your many social media sites. For example, a fan may only know about your Facebook account until he or she visits your blog where they discover you also have a Tumblr.
Independent filmmaking is difficult enough as it is. Making your presence known online can seem like just one more uphill battle. However, using a blog is easy in comparison and its effectiveness will help you share your creation with the world.