If you want to generate interest and excitement, a blog is highly effective and easy way to do it. Whether announcing theater dates or posting web exclusive offers, using a blog to market your independent film is vital to reaching a wide audience.
• Talk Back
There is no better way to hear what your fans have to say than through a blog. By building a platform to listen to your viewers, you have a direct line into the most important voice in the industry: the fans.
Reward your loyal fan base by offering them something exclusive on your blog. It could be a free download of a song from your soundtrack or an interview with the cast or crew. Engage viewers in a creative way and you will generate excitement and anticipation over your independent film.
So you have a Twitter, YouTube, Indiegogo, Tumblr and a million other social networking or crowdsourcing sites…how does a fan keep track of all of them? Having a blog is a great way for a viewer to be able to find all your links in one place. Additionally, a blog is a way to create awareness of your many social media sites. For example, a fan may only know about your Facebook account until he or she visits your blog where they discover you also have a Tumblr.
Independent filmmaking is difficult enough as it is. Making your presence known online can seem like just one more uphill battle. However, using a blog is easy in comparison and its effectiveness will help you share your creation with the world.