The whole world is at our fingertips this day in age and you would think that would make marketing anything a snap.
Filmmakers, however, are often left overwhelmed and confused when it comes to effective methods of marketing their films.
With so many varied and new options available, understanding which are effective and which are just flash in the pan attempts is a time consuming task.
Here, we have compiled a short of the exciting new methods that filmmakers are using to market their movies that are proving to be helpful tools.
Make an Amazing Trailer
Trailers have been, and will always be a vital aspect of marketing a film. With free outlets like YouTube and Vimeo, it is easier than ever to show the world a glimpse at your creation.
Use Social Networks
This has become one of the most important aspects of marketing over the past few years. A fan base is just waiting for you to call out to them.
When you communicate consistently, humorously, and specifically to your demographic—you will be shocked at how effective sites like Twitter, Facebook, Vine, and Instagram will be for you movie.
Start an Audience List
Linking an opt-in audience list on your website/blog is a small detail but a huge boost in marketing your film.
By creating email sign-ups online or at actual events you are able to reach your fan base right in their inbox where they are more likely to read what you send them.
Create a Website/Blog
Living in the digital age means that all product marketing relies predominantly on creating an effective internet presence. By making a big impression online, you reach thousands more than you would through other outlets.
I'm sure you've heard this before, but content is king. You must learn how to listen to your audience in order to keep your audience. Storytell, be a human!
A stylish website is an alluring benefit for filmmakers because it can be generated very inexpensively and presents opportunities to become a monetized aspect of your film as well.
Lastly, all facets of your blog/website can be customized to suite your film’s particular theme and message.
Write Press Releases
Write a professional, engaging press release and then distribute it locally and beyond. Local does not have to mean where you were born either.
Announcing the release to the city where the movie was filmed as well as where the movie takes place opens up a vast audience, who by default is going to be interest in your movie.
Get Seen on Peer Blogs
It isn’t enough to simply have your own blog. Getting involved in the independent film community online is going to give you a serious leg up.
You will not only learn about festivals and other events where you can inform others about your movie, but by spreading your name around the web you increase the chances of potential fans clicking onto your website.
Old Fashioned Film Festivals
Film festivals may seem old school in the modern digital age, but they are actually becoming more popular and easier to enter than ever.
Finding a venue that is suited to your particular film, a worthwhile investment, and will get you a lot of important exposure may seem difficult but is a sure fire method to get great attention.
Marketing your movie can seem like a more intimidating task than the actual filming of your project.
These methods are just a few examples of the numerous ways to you can market your film in new and innovative ways without feeling over your head.