If you’ve been keeping up with social media as much as you should, you’re probably already familiar with that all-important two digit number.
If not, here’s a brief crash course.
The creators of Klout bill it as the “Standard of Influence” – it measures your web presence on a 100-point scale.
As hip as you may think you are, your score probably isn’t in the 90s – this upper echelon is reserved for the Barrack Obamas and Justin Biebers of the world.
While Klout was originally associated primarily with Twitter, it has expanded to encompass Facebook, LinkedIn, Google Plus, Instagram, and more.
It is a very useful tool for evaluating just where you stand: if your score is lower than you’d hoped, take it as a sign that you need to invest more in your web presence. The better your score, the more awareness you have about your business, product, project or film.
An above average Klout score is a signal that you know what you’re doing – marketing firms have even started hiring employees based on their scores. Simply put, Klout is the most effective metric for seeing how well your social media campaign is performing.