Empire of Red Gold

Based on best-selling book: ‘The Empire of Red Gold’ by Jean-Baptiste Malet

Fascinating New Approach Into Globalization of Food Industry

Broadcast on France2

Empire of Red Gold Business Documentary Movie

Directors: Xavier Deleu & Jean-Baptiste Malet
Runtime: 70 min
Rating: NR
DVDCat#: PRDVD3799
UPC: 602573452073
Pre-book: 11/21/17
Street: 12/19/17
SRP: $59.95

GENRES: Documentary, Business, Economics , Politics

SYNOPSIS:
The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, Heinz was already converting tomatoes into standardized cans of puree. They were one of the first companies to understand the power of branding. They banned unions, imposed uniform standards of production and established genetic laboratories that ensured identical tomato plantations all around the world. This film will trace the journey of tomato paste from Africa, Italy, China and America to show the consequences of this global business.