Empire of Red Gold
- Based on best-selling book: ‘The Empire of Red Gold’ by Jean-Baptiste Malet
- Fascinating New Approach Into Globalization of Food Industry
Broadcast on France2
Directors: Xavier Deleu & Jean-Baptiste Malet
Runtime: 70 min
GENRES: Documentary, Business, Economics, Politics
The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, Heinz was already converting tomatoes into standardized cans of puree. They were one of the first companies to understand the power of branding. They banned unions, imposed uniform standards of production and established genetic laboratories that ensured identical tomato plantations all around the world. This film will trace the journey of tomato paste from Africa, Italy, China and America to show the consequences of this global business.