If you make documentaries and you aren’t courting this market, now is the time to do it.
The best way to get your DVD into the hands of librarians is to advertise in a library wholesale catalogue. You’ll have quite a few to choose from: Vendor’s Choice Catalog, Video Librarian, and Library Journal are all targeted releases, which go straight to the actual video buyers. A well-placed ad in an issue of Video Librarian can provide exactly the kind of exposure your film needs.
With hundreds of new DVDs hitting the market every month, there’s no guarantee that your film won’t get lost in the crowd. The closest thing to a surety is the library market’s unflagging support for the genre. So many documentaries have found their homes on the shelves of public libraries – and if you go after this market, yours may as well.